Thursday, April 15, 2010


Craig Ranch Receives McSAM Award for Best Multimedia Marketing Piece

(April 15—McKinney, TX) Craig Ranch has received the McSAM Award for Best Multimedia Marketing Piece, given by the Home Builders Association of Greater Dallas. The piece was designed and produced by Virtual Sciences, a pioneer in the use and development of computer aided design technologies. The piece gives a three dimensional visualization of the development, showing what Craig Ranch will look like when fully built out.
“This presentation was a labor of love,” said David Craig, Founder and developer of Craig Ranch. “We really wanted potential residents and businesses to see the full vision of Craig Ranch. A lot of work went into making this virtual experience a reality and we are thrilled to be honored by McSAM.”
The virtual presentation can be viewed at the Craig Ranch Information Center or online at www.virtualsciences.net. Click on architecture, mixed-use and Craig Ranch.
Craig Ranch was also a finalist for Community of the Year and Best Magazine Ad for a Developer. Earlier this year, Craig Ranch received the Gold Award for Best Information Center given by the National Association of Home Builders Sales and Marketing Council (NSMC), known as The Nationals (http://www.thenationals.com/). The McKinney development was also one of five finalists in the country for Community of the Year.
The McSAM Awards were created in 1979 by the Sales and Marketing Council of the Home Builders Association of Greater Dallas in recognition of Sales and Marketing excellence. The prestigious McSAM Award is given to Builders, Developers and Associates who have made a significant and creative contribution in residential marketing through specific achievements during the year.
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About Craig Ranch
Craig Ranch is a 2,200 acre master-planned business, retail, and residential community in McKinney, Texas – recently ranked by Money Magazine as one of the top 15 “Best Places to Live” in America. Craig Ranch is a high profile, regional point of destination, with its open space and ambiance serving as a natural setting for outdoor concerts, water-inspired events, art fairs and exhibits. Soccer and baseball fields, hike and bike trails and dedicated green space give residents a sense of place they are proud to call home. Craig Ranch is an AT&T Connected Community. Its marquee venues include: the TPC at Craig Ranch, the Michael Johnson Performance Center, the Cooper Fitness Center & Spa at Craig Ranch, the Hospital at Craig Ranch, Dr Pepper StarCenter McKinney at Craig Ranch, The Ball Fields at Craig Ranch and The Premier Soccer Fields at Craig Ranch. More information on Craig Ranch can be found at: http://www.craigranchtx.com/.

Media Contact:
Carey Marin
carey@lemastergroup.com
(214) 914-1157

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